Careers at NETEC

Strategy

• Create and maintain a comprehensive communications and marketing strategy.
• Provide information, counsel and support to the NETEC leadership team.
• Execute, and as appropriate coordinate resources and oversee the execution of all aspects of the action plans.
• Ensure digital content aligns with the NETEC brand identity and message.
• Identifies, develops, and retains relationships or partnerships with key entities to further NETEC’s objectives.

Communications

• Lead the development of high-quality communications content, including but not limited to web content and publicity materials; reports, and programs for special events.
• Develop activity-specific content.
• Develop and disseminate materials that increase NETEC’s visibility among health care workers, federal funding agencies and other stakeholders.
• Identify target audiences and create strategies to effectively engage them, including individuals within the program.
• Support NETEC leadership in identifying and developing effective messages, framing and means for delivering them to reach objectives.
• Work with NETEC activities leads to ensure that the communications activities calendar is kept up to date.

Media Relations

• Implement media strategies, tactics and messages to achieve maximum measurable impact on awareness of NETEC.
• Build and maintain relationships with journalists and bloggers that will help advance our work
• Draft media announcements, releases and advisories.
• Prepare and support formulation of background notes, speeches and talking points for public appearances.
• Pitch stories to journalists and organizing press briefings, as directed.

Social Media

• Develop and implement a social media strategy aligned with the NETEC communications strategy, identifying key messages with audience-specific, tailored content. Develop a platform-specific strategy and content plan for each social media account.
• Develop targeted social media campaigns that support NETEC’s activities in a strategic, appropriate and timely manner.
• Grow NETEC’s audience on Facebook, Twitter, Linked In and other relevant existing and emerging platforms.
• Lead efforts to create, edit, and/or repurpose content that is compelling and deliver it through the direct management of NETEC social accounts.
• Produce social media reports on the growth and audience of their accounts and how content is performing – and make strategic recommendations based on results.
• Follow social trends, developments and opportunities and make recommendations for their use for NETEC.
• Collaborate with colleagues within NETEC and with communications colleagues of the NETEC partners to generate and create digital and multimedia products that will appeal to specific audiences.

The above statements reflect the general duties considered necessary to describe the principle functions of the job as identified and shall not be considered as a detailed description of all the work requirements that may be inherent to the position.

• Bachelor’s degree in communications, media studies, journalism, public relations or other related discipline is required. Master’s degree preferred. College studies or experience in Public Health or related field a plus.
• 10-15 years of progressively responsible experience in all aspects of communications work.
• Excellent written and verbal communication skills.
• Proven ability to develop communications strategy.
• Proven ability to develop content, in accordance with strategy.
• Capacity for work related travel.
• Capacity to provide leadership and guidance to media relations, creative services and digital content developers and analysts in areas including SEO, analytics, social media and content management.
• Excellent critical thinking skills and the ability to exercise good judgment and solve problems quickly and effectively.
• Capacity to work collaboratively with external agencies and internal groups.