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Strategic Content Marketing: Attract, Engage, and Retain Preview

Strategic Content Marketing: Attract, Engage, and Retain

With Madecraft and Kelli Schutrop Liked by 825 users
Duration: 1h 11m Skill level: General Released: 8/23/2023

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Course details

Getting started in the booming field of content marketing can be a confusing and jarring experience. How do you build a campaign that attracts, engages, and retains followers, developing a consistent, reliable brand as you go? In this course, content marketing expert Kelli Schutrop shares the fundamentals of understanding, scaling, and implementing a successful content marketing strategy. Explore what content marketing is as well as what it isn't, as you learn how to select goals for content marketing programs, correctly identify an audience, and create a strategic, brand-based point-of-view. Kelli offers insights on how to conduct a competitive analysis, map out your customer journey, build a content calendar, create KPIs, and optimize available technologies to scale programs smoothly and quickly with ease.

This course was created by Madecraft. We are pleased to host this training in our library.

Company logo for Madecraft; the letter M configured as part of a printing press

Skills you’ll gain

Earn a sharable certificate

Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

  • Download or print out as PDF to share with others

  • Share as image online to demonstrate your skill

Meet the instructors

Learner reviews

4.7 out of 5

686 ratings
  • 5 star
    Current value: 513 75%
  • 4 star
    Current value: 137 20%
  • 3 star
    Current value: 28 4%
  • 2 star
    Current value: 7 1%
  • 1 star
    Current value: 1 <1%
  • Khanh Hoang Anh Nguyen Khanh Hoang Anh Nguyen

    Khanh Hoang Anh Nguyen

    Sr. Marketing Communications | Global - Regional Experience | Campaign Management | Impactful Content | Social Media | Visual Storytelling | Branding…

    5/5 March 30, 2025
    It's a great course with a great method to deliver knowledge, beneficial, logical, and useful! I really love this course. It helps my work a lot!
    Helpful · Report
  • Bohdan Manzhula Bohdan Manzhula

    Bohdan Manzhula

    Pre-sales specialist | Data-driven outreach campaigns | SEO

    5/5 March 12, 2025
    Beautiful.
    Helpful · Report
  • Nicholette Harper Nicholette Harper

    Nicholette Harper

    Sales & Learning Development Leader | Leadership Coach | Performance Improvement Expert

    4/5 March 10, 2025
    I enjoyed this course a lot! It was great feedback for my current role as well as insightful for potential future goals in different professional capacities.
    Helpful · Report

Contents

What’s included

  • Practice while you learn 1 exercise file
  • Test your knowledge 8 quizzes
  • Learn on the go Access on tablet and phone
  • Stay up to date Continuing Education Units

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