From the course: Performing User Experience Audits
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Content audit
From the course: Performing User Experience Audits
Content audit
It's time to talk about content audit. Imagine visiting a website where information is outdated, inconsistent, or irrelevant to your needs. Frustrating, isn't it? A content audit helps avoid these issues by regularly checking all your content to make sure it meets user expectations and stays in line with your brand goals. So let me walk you through a simple process of auditing your product's content. As always, start by setting your goals. Define what exactly you want to achieve with your content audit. Are you aiming to improve user experience? Boost your ranking in search engine to attract more visitors. Or maybe you want to make sure everything consistently matches your brand voice. Knowing your goals will help you focus your efforts. When you're clearing your goals, make a list of all the content on your product pages. This can include text, images, videos, and anything else that you can find. Tools like spreadsheets or content management systems can help you keep everything…
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