From the course: Overcome Any Sales Objection Using Reframing
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The effort and time objection
From the course: Overcome Any Sales Objection Using Reframing
The effort and time objection
- Next is the effort or time objection. This is the customer saying it'll take too long to implement, it's too much effort to put in, I don't have the time to think about that right now, or anything else saying that whilst the solution might be the right price or will benefit them, the time and effort they need to sacrifice is too high for the benefits they'll receive. This is common with large scale business solutions like CRM systems or IT systems. There's a huge lead time to put the system together, and then it's often disruptive to the business to implement. And as a result, businesses are reluctant to implement such systems, even though it will help them in the long run. This generally brings a very strong anchoring bias from people over their time. We're all busy doing our day-to-day jobs, and as a result, time is the most valuable thing we have. So asking people to part with that time is tricky. The only way to…
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