From the course: Mapping the Modern Web Design Process
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Information architecture
From the course: Mapping the Modern Web Design Process
Information architecture
- The process of creating content priority hierarchies is naturally followed by the creation of information architecture for the site as a whole. The term information architecture, or IA for short, is a bit of a weird one, because it refers to three different, but connected things: the actual architecture of information, the act of creating that architecture, and the community of practice that thinks and innovates in this realm. What can I say? We people who build websites love to create obfuscating terms for what we do. So ignoring its rather complex definition. the idea of information architecture is really quite simple. We want to organize and label the different components of a website in such a way that a visitor or user can get from one place to another and find what she's looking for in the most obvious and straightforward way possible. Easy as pie. So how do we do that? Well, taking all the information we've…
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