From the course: Mapping for User Experience Projects

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Journey mapping to show the flow

Journey mapping to show the flow - Miro Tutorial

From the course: Mapping for User Experience Projects

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Journey mapping to show the flow

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- Journey maps are a way of making your research more presentable to people outside your immediate team. Journey maps normally focus on the area of the task that your product aims to support, rather than the whole end to end task. They also often incorporate suggestions for how to move forward and improve the process that you are researching. Previously, we described experience maps. These are the low fidelity, rough sticky note things on the wall. Their primary use is for collating individual participant data. They describe general user trends, rather than focusing on specific personas. They describe the experience of completing the task, however it's achieved. Participants who you've researched may not even be using your target product. In contrast, journey maps are high level summaries that focus on a single persona working with your product. Drawn with a higher fidelity, they'll often incorporate sentiment…

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