From the course: Mapping for User Experience Projects

Unlock the full course today

Join today to access over 24,400 courses taught by industry experts.

Empathy mapping to define personas

Empathy mapping to define personas - Miro Tutorial

From the course: Mapping for User Experience Projects

Start my 1-month free trial Buy for my team

Empathy mapping to define personas

“

- Empathy maps help your team understand what their user's reaction is likely to be. By describing their mindset. What the user says, thinks, does and feels. A pretty universal truth on product development teams, is that we are not our users. It's important to understand in what ways our actual users are different from us. By drawing out these, often hidden characteristics, you can help the team develop real empathy for your customers or users. Once the team understands their user's perspective, they can make better decisions about features. Empathy maps are a great way of making your personas characteristics very clear. What users say they want and what they actually need, often differ. Empathy maps can highlight this difference and open up discussions about how to meet users' true underlying needs, even if they can't vocalize those needs directly. Meeting those needs will greatly increase user satisfaction with your…

Contents