From the course: Launching Your Idea with Design Thinking

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Aligning business goals with user needs

Aligning business goals with user needs

From the course: Launching Your Idea with Design Thinking

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Aligning business goals with user needs

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- [Instructor] A successful product launch isn't just about having a great idea. It's about balancing what the business wants with what users need. So how do you align this tool? First, define clear business goals. Are you aiming for revenue growth, market expansion, or brand awareness? Knowing this helps shape your strategy. Next, understand your users. Conduct user research through interviews, surveys, or data analysis to identify their needs, pain points, and expectations. Then find the overlap. The design thinking framework plays a key role here. By empathizing with users and testing ideas early, you create a product that delivers value and stays aligned with business objectives. For example, imagine launching a subscription based content management application. Your business goal is to increase subscriptions, but after talking to your users, you discover that they need more flexibility. So instead of logging your users into yearly plans, you can offer monthly or personalized…

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