Using AI to come up with relevant social posts

Different brands have their own ways of using social media. Some of them use it to talk about themselves as if people are actually interested, while others regularly change their profile picture to support causes without actually getting involved in them. And, of course, there are companies that post things like thumbs up if you like Fridays, #Fri-yay. But in my opinion, it's probably best if you post content that's actually valuable and interesting to your audience. So I wrote this lovely little prompt to help you with that by finding relevant articles and generating engaging comments about them. And because it needs access to the live Internet, we need to use Bing's version of ChatGPT. Unless ChatGPT has web access by the time you watch this, there's a good chance of that. So let's take this prompt for a spin around the blog. Here we are back in Bing. So let's open up our chat window here. We're going to keep it on creative mode here and paste in our prompt. "Imagine you are a social media expert who knows exactly how to keep an audience engaged with great posts. I want you to find me current articles and recent studies about {topic} that I can share with my {audience}. Prioritize articles and studies from well-respected sources with high authority. The links you find must be live links. Double-check them to make sure they link to actual articles before sharing them with me. Accompany the link with five different comments I can add. The comments should have my {tone of voice}." Right. Let's add in here something, again, I'm familiar with. It's okay. So our topic is the neuroscience of creativity in the workplace. Something I'm very interested in. {Audience}: Team leaders in the creative industries, and the tone of voice is witty and cheeky. So these are the kind of posts that I personally might want to share because it's within my wheelhouse. That's what I'm interested in. Let's see what Bing's version of ChatGPT comes up with. So it tells me that it's searching for neuroscience of creativity in the workplace. So it's actively doing a web search. Wow. This prompt has delivered a lot, but let's just check a couple of these links to see if actually they are live links. So here we go. Harvard Business Review link here. Let's put it in. Absolutely. There we go. It's -- is an actual article there. And we've got some quite charming posts that we could do here. "Who knew that walking the dog could make you more creative? Read this article to find out how nature, meditation, and curiosity can boost your brain power." I'd quite happily post that, to be honest. I'd quite happily share this link with that quote. Let's see. Let's try our next article here. Check this one out. Make sure that it's actually a real article. Again, this is an actual, proper, real article. And let's see -- how do we -- what posts we get. Let's read the third post down. "How do you get out of a creative rut? According to neuroscience, you need to slow down, take breaks, and get outside. This article tells you why and how to do that." Brilliant. And we will try this third link here, which, again, takes us to an actual study. A proper academic study, the cognitive neuroscience of creativity. And it says here, "Creativity is not a mystery, it's a process. And this process can be studied by neuroscience. This article gives an overview of the research on the cognitive neuroscience of creativity and how different brain regions work together to produce novel ideas." These are great. So I may actually share some of these articles because they're really, really good. I certainly going to go and read these articles just now to make sure that I'm happy with them and also to feed my brain with interesting information. So if I find it interesting for me, then I know it's also going to be interesting and valuable to my audience. So now there's no excuse for vacuous social media posts. And if it's a Friday when you're watching this.