From the course: Google Analytics (GA4): Audience-Building and Segmentation
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How to report on audiences and segments in GA4 - Google Analytics Tutorial
From the course: Google Analytics (GA4): Audience-Building and Segmentation
How to report on audiences and segments in GA4
- [Instructor] As audiences collect data, there are many ways to check the performance and report on them. The following options are an overview of where and how to get started. First, the area where audiences are created is also an interactive list that will automatically generate short reports for each of them. If I click this audience, I'll have a dashboard available with a basic overview of metrics. This is valuable because very quickly, this group is isolated and the report can be manipulated to do a quick check-in on that group of users. The dashboard modules can be edited, and sometimes they must be. Like this example where the widget is blank. It's not blank because there's a problem with data collection for the audience. It's blank because the data is coming from a website instead of an app. So the next step here would be to choose a more appropriate measurement, like operating system instead of app version.…
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