From the course: Google Analytics (GA4): Audience-Building and Segmentation

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How conditions and membership determine user inclusion

How conditions and membership determine user inclusion - Google Analytics Tutorial

From the course: Google Analytics (GA4): Audience-Building and Segmentation

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How conditions and membership determine user inclusion

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- [Instructor] Everything you measure can be used to segment users and create audiences based on behaviors and attributes. There are a lot of options in the audience tool, but it comes down to conditions and membership. The main audience configuration and reporting area will have the complete list of audiences that are active. In this section, you can see everything that's available and how many users are currently members of the audiences. Users don't get exclusively grouped, so someone can be part of more than one at the same time. A visitor can be counted as one for the San Francisco audience, and again, for the campus collection viewer. We can see what the conditions were by viewing the configuration here. For the San Francisco audience, there's one condition based on the dimension value of city. So if he user's browser is being logged is coming from San Francisco, they will become a part of this audience. The campus…

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