1. All topics
  2. Business
  3. Business Software and Tools
  4. AI Productivity Tools
Generative AI for Digital Marketers Sign in before you view the course to earn a certificate of completion and access exercise files

Generative AI for Digital Marketers

With Martin Waxman Liked by 3,978 users
Duration: 33m Skill level: Beginner Released: 6/2/2023

Course details

Artificial intelligence has seemingly boundless applications, and like many other industries, digital marketing is being remade by AI. In this course, Martin Waxman shows you how to sort through the hype, develop strategies, and find the right generative AI tools that help you achieve your business goals. Martin starts by explaining the difference between narrow and general artificial intelligence and what each does. He then discusses how generative AI writing, design, and productivity tools will alter your digital marketing and creative workflows. He shows you how to develop and implement a process to test and evaluate generative AI tools and select the ones that work best for your team and your business. You’ll also learn how to effectively incorporate generative AI tools into a digital marketing workflow. Finally, discover key issues digital marketers face when using AI tools and develop a strategy to successfully manage them.

This course is part of a Professional Certificate from Microsoft.

Skills you’ll gain

Earn a sharable certificate

Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

  • Download or print out as PDF to share with others

  • Share as image online to demonstrate your skill

Meet the instructor

Learner reviews

4.7 out of 5

3,512 ratings
  • 5 star
    Current value: 2,692 77%
  • 4 star
    Current value: 623 18%
  • 3 star
    Current value: 154 4%
  • 2 star
    Current value: 22 <1%
  • 1 star
    Current value: 21 <1%
  • Jamie Fong Jamie Fong

    Jamie Fong

    Head of Marketing l Retail & F&B l 360 Marketing l Brand Building l PR l Soc Med l Digital Marketing l Project Management

    5/5 May 26, 2025
    This is one of the best learning intro video on Generative AI for Marketers amongst others. It is easy to understand, comprehensive and straight to the point - it checked and answered all the the questions that I have in mind even before the need to ask. Thank You and kudos to Martin and I will definitely follow for more AI related pieces! Staying curious and excited as we journey on!
    Helpful · Report
  • Maria Fran M. Maria Fran M.

    Maria Fran M.

    Data Science & Analytics Leader | Driving Business Growth Through AI & Advanced Analytics

    5/5 May 11, 2025
    Excellent! The instructor made every explanation and real example of this short course count.
    Helpful · Report
  • Anfal Arshad Anfal Arshad

    Anfal Arshad

    XSocial Media Manager @ Digitano | Customer Relationship| Digital Marketing| Finance MTO|BBSUL 🎓🇵🇰

    5/5 May 5, 2025
    It's great a true example of well explain and well structure program.
    Helpful · Report

Contents

What’s included

  • Practice while you learn 1 exercise file
  • Test your knowledge 3 quizzes
  • Learn on the go Access on tablet and phone
  • Stay up to date Continuing Education Units

Similar courses

Download courses

Use your iOS or Android LinkedIn Learning app, and watch courses on your mobile device without an internet connection.

Download on the App Store Get it on Google Play