From the course: GDPR Compliance: Essential Training
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Public relations
From the course: GDPR Compliance: Essential Training
Public relations
- [Instructor] How stakeholders, including customers, perceive an organization is a core component of their business valuation. In such an interconnected world, maintaining that relationship, that connection, is vital to an organization's business interests. Although a public relations firm is not required by GDPR, organizations should consider their use to protect the business and the brand. Information travels globally in microseconds. It doesn't take long for everyone to know what is happening. An organization should prepare communication proactively, thinking through probable use cases so they can respond almost immediately to serious situations. One of the fastest ways to discuss a breach is to use social media to communicate. Consider monitoring social media as well, for customer comments once you make any announcements. Customers can get the wrong idea, like you're ignoring them, if these channels are not accurately…
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