From the course: Customer Journey Mapping with Generative AI

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Internal smart pages on social platforms

Internal smart pages on social platforms

From the course: Customer Journey Mapping with Generative AI

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Internal smart pages on social platforms

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- [Instructor] We're now entering the middle stages of the funnel, where price only wins in the absence of value. So, adding value is paramount to everything else. Otherwise, you lose to the lowest price. So, let's think about where are you sending people and what information are you collecting about them? And I have two easy options for you. One is easy, but maybe a touch pricey, but also carries a billion members, so very worth it. The other one is amazing, but a bigger expense, but an incredible time saver. Both of these tools are a huge help to help you track and find, and connect with your audience. Let's start first with LinkedIn Smart Links. So, what we're looking at here is my actual LinkedIn Sales Navigator, in Inside Sales Navigator, you have something called Smart Links. Smart Links are infographics and Carousels that you upload. And when people look at them, I get information about them. I can see how long they've been on the pages. If they look for 17 seconds, maybe…

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