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Customer Experience: Creating Customer Personas Preview

Customer Experience: Creating Customer Personas

With Myra Golden Liked by 1,211 users
Duration: 21m Skill level: Intermediate Released: 2/2/2022

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Course details

In today’s competitive marketplace, knowing your customer is almost as important as knowing your own products and services. With limited marketing budgets and competition for consumer’s attention, you need to optimize your message to target people who are most likely to drive sales. In this course, Myra Golden shows you how to create customer personas that will allow you to better connect with your customers and improve engagement. She shares important tips like how to conduct research, how to identify your customers’ motivation and pain points, and ways to apply persona data for engagement, support, and problem resolution. By following her step-by-step guide—along with a cheat sheet of persona templates—you’ll have the tools to create your own customer personas to help you increase sales.

This course is part of a Professional Certificate from CSCMP.

Skills you’ll gain

Earn a sharable certificate

Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

  • Download or print out as PDF to share with others

  • Share as image online to demonstrate your skill

Meet the instructor

Learner reviews

4.7 out of 5

1,348 ratings
  • 5 star
    Current value: 1,041 77%
  • 4 star
    Current value: 231 17%
  • 3 star
    Current value: 60 4%
  • 2 star
    Current value: 4 <1%
  • 1 star
    Current value: 12 <1%
  • Alfred Ebiloma Alfred Ebiloma

    Alfred Ebiloma

    Sales Enthusiast ¦ Business Development ¦ Supply Chain ¦ Safety Professional

    5/5 April 22, 2025
    the course is well detailed with clarity and simplified examples that one can relate with. thumbs up.
    Helpful · Report
  • Seth Lambert Seth Lambert

    Seth Lambert

    Post-AI Technical Writer + Copywriter + Visual Designer

    4/5 March 22, 2025
    It's better than an Avatar created in Synthesia!
    Helpful · Report
  • Keneesha Hudson Keneesha Hudson

    Keneesha Hudson

    CX & Customer Success Strategist | Built Paid Membership & Omnichannel Programs | Product Innovation Leader | Helping Brands build Loyalty through…

    5/5 March 9, 2025
    Great take-aways and items I was able to implement immediately, such as a customer feedback log.
    Helpful · Report

Contents

What’s included

  • Practice while you learn 1 exercise file
  • Test your knowledge 3 quizzes
  • Learn on the go Access on tablet and phone

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