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Craft Your Sales Pitch with Competitive Differentiation Preview

Craft Your Sales Pitch with Competitive Differentiation

With Lisa Earle McLeod and Elizabeth Lotardo Liked by 5,210 users
Duration: 1h 12m Skill level: Beginner + Intermediate Released: 7/18/2017

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Course details

Competitive differentiation is crucial to high-margin sales that close quickly. When customers view you, your organization, and your product as something truly special—and not just a commodity—you can avoid price concessions and win more business. Lack of competitive differentiation results in an endless sales process—and the decision nearly always comes down to price. In this course, learn how to add value and differentiate yourself from the first call to the proposal. Authors and leadership experts Lisa Earle McLeod and Elizabeth McLeod cover everything from crafting your opening statement, to asking the right questions, to asking your clients for their business.

Skills you’ll gain

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Sample certificate

Certificate of Completion

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Meet the instructors

Learner reviews

4.7 out of 5

385 ratings
  • 5 star
    Current value: 301 78%
  • 4 star
    Current value: 66 17%
  • 3 star
    Current value: 14 4%
  • 2 star
    Current value: 1 <1%
  • 1 star
    Current value: 3 <1%
  • Robert Catenza Robert Catenza

    Robert Catenza

    Assistant Manager at UnionBank of the Philippines

    5/5 June 26, 2025
    Yes
    Helpful · Report
  • Will Snook Will Snook

    Will Snook

    💚Passionate Law Firm & Healthcare Growth Strategist | 🫱Helping Shareholders Scale to Capacity | 📊Proven in Growth, Retention & Strategic…

    5/5 April 7, 2025
    This is bot a great course for beginners in sales to understand the most important parts of presenting, and a good reminder of the best practices for tenured sellers!
    Helpful · Report
  • Petra Herčíková Petra Herčíková

    Petra Herčíková

    5/5 November 6, 2024
    Ano
    Helpful · Report

Contents

What’s included

  • Test your knowledge 5 quizzes
  • Learn on the go Access on tablet and phone

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