From the course: Business Analytics: Sales Data
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Using data source maps
From the course: Business Analytics: Sales Data
Using data source maps
- [Narrator] Your organization is generating a lot of data. This data is coming from sales, costs, psychographic and marketing data sources. It's really important to understand how sales data plugs into this broader structure. Sales is arguably your most valuable data source, as the money coming in from these sales is the lifeblood to your organization. Here is a map of how all your data sources are related. Sales data is on the top left and the main goal with this data source is to find ways to scale up sales. Sales and marketing data sources are very closely related. As a solid marketing effort will very quickly help you increase sales, understanding what posts and campaigns are getting the most traction in terms of clicks, likes, comments and shares can help you understand what's making noise out on the marketplace. You really should listen to this signal, as this signal gives you an idea which of your products…
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