Becoming a Product Manager: A Complete Guide
With Evan Kimbrell and Cole Mercer
Liked by 17,617 users
Duration: 10h 58m
Skill level: Beginner
Released: 6/4/2019
Course details
What does a product manager actually do? What kind of product manager roles are out there, and how do they differ from project management? In this course, get answers to those questions—and more—as you learn about the different tools and techniques needed to successfully coordinate all aspects of product development. Instructors Cole Mercer and Evan Kimbrell go over the major phases of the product lifecycle and discuss how approaches like agile, scrum, and kanban actually work in real-world situations. Plus, learn how to address real user needs, approach customer development, run MVP experiments, sketch out mobile apps, work with your stakeholders, and much more.
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Meet the instructors
Learner reviews
4.7 out of 5
The overall rating is calculated using the average of submitted ratings. Ratings and reviews can only be submitted when non-anonymous learners complete at least 40% of the course. This helps us avoid fake reviews and spam.
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5 star 79% -
4 star 17% -
3 star 3% -
2 star <1% -
1 star <1%
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Kaleem Akhtar
Kaleem Akhtar
CS Student @ FAST NUCES | Ex-Section Leader, Stanford CIP '25 | Game Dev & Systems Projects | Aspiring PM | Seeking 2025 Tech Internships (US, EU…
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Maureen Obioha
Maureen Obioha
Product manager; shaping products that users love & scaling tech solutions | Project manager | SEO writer for B2B and B2C | Nonprofit Advocate for…
The instructors provided insight throughout the course. Their real-world experience, practical frameworks, and clear teaching style made complex concepts easy to grasp and apply. It’s been a valuable learning journey that’s strengthened both my strategic thinking and execution skills as a product manager. Thank you. -
Christian Parra
Christian Parra
CSPO, LEED Green Associate | Architecture | IT Product Management
As a professional working in a very specific design field and new to product management, I feel like it was a great use of my time. The instructors did a great job laying out some of the core principles and did so in an easily digestible manner. I started watching the video exactly 6 years after it was released (June 4, 2019!), and while it was very well done, almost all of the suggested sites and example companies were outdated (What's Twitter?!). There is also zero mention of AI. I think the course would best serve its audience if it was given a fresh release. I would still recommend this course to anyone curious about PM.
Contents
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What is a product manager?3m 17s
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What is a product?2m 54s
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Three different types of product manager roles4m 11s
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How to think about the type of PM you want to be3m 35s
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Product vs. Project management6m 41s
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A day in the life4m 27s
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Why product management is awesome1m 51s
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Hooray for free stuff1m 54s
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The four major phases of the product lifecycle3m 4s
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Product lifecycle phases: Real-world examples4m 6s
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Product development process3m 18s
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Getting deeper into the product development process3m 53s
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What is Lean Product Development?1m 55s
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What is Agile?1m 37s
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What is Scrum and how does it work?4m 17s
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What is Kanban and how does it work?2m 46s
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What is Waterfall development?1m 12s
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Real-world examples of Waterfall and Agile4m 26s
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Market research: Sizing the market4m 4s
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Introduction to finding competitors3m 4s
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Find competitors as a product manager12m 18s
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Direct, indirect, and potential competitors and their impact7m 27s
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The five criteria for understanding competitors6m 1s
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The last three criteria for understanding competitors5m 35s
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Monitor competitors11m 3s
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What is a feature table?2m 3s
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Put together a feature table6m 3s
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Practice building a feature table8m 13s
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What do we ultimately care about as a product manager?1m 33s
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What is customer development?6m 9s
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The four types of interviews10m 22s
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Key differences in customer development2m 36s
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Who you should talk to9m 56s
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Find interviewees externally11m 37s
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Find interviewees internally9m 19s
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How to get them to talk9m 19s
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Practice writing emails9m 15s
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How to run a customer interview correctly8m 22s
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Good questions, bad questions7m 6s
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Build user personas off your interviews3m 28s
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Real-world examples of user persona1m 40s
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The product manager and the data diet4m 25s
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What is an MVP?6m 37s
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How do product managers think about MVPs?6m 46s
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Seven steps to running an MVP experiment4m 11s
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Identify your assumptions7m 17s
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Follow along: Identify the assumption for Zirx6m 51s
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Find the riskiest assumption of them all5m 52s
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Make decisions: The risk/difficulty square5m 57s
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What is a hypothesis?3m 41s
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Put together a hypothesis7m 56s
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Follow along: Identify Zirx's hypothesis4m 14s
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What's a minimum criterion for success?8m 24s
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Create a formula for your MCS8m 18s
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Optional: Make the calculation for startups3m 18s
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MVP techniques: Emails, shadows, 404, and coming soon8m 39s
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More MVP techniques: Explainer, fake landing page, and pitch experiments7m 29s
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Even more MVP techniques: Concierge, piecemeal, and Wizard of Oz6m 33s
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Email based MVPs3m 27s
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Shadow buttons2m 31s
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404 and coming soon MVPs3m 42s
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Explainer videos5m 22s
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Piecemeal MVPs4m 35s
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Concierge service MVPs4m 20s
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Optional: How do big companies think about MVP experiments?5m 4s
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Evaluating results and learning from them4m 40s
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Introduction to metrics7m 9s
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Real-life examples of metrics7m 31s
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Metrics of all kinds14m 46s
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How to pick good metrics11m 36s
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Using the HEART metrics framework: Part 110m 4s
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Using the HEART metrics framework: Part 211m 24s
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Using the AARRR (Pirate) metrics framework5m 58s
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Tracking your metrics in practice4m 54s
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Introduction to epics5m 11s
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Let's get into epic specs4m 49s
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User stories and acceptance criteria4m 33s
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Real-life examples of epics, specs, user stories, and the backlog12m 7s
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Estimations and velocity9m 20s
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Roadmapping5m 18s
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Prioritization7m 19s
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What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 13 quizzes
- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units