From the course: Advanced Google Analytics 4 (GA4)

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Using event parameters effectively in GA4

Using event parameters effectively in GA4 - Google Analytics Tutorial

From the course: Advanced Google Analytics 4 (GA4)

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Using event parameters effectively in GA4

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- One of the most useful features in GA4 is the ability to include multiple parameters with events. Of course, just because you can add a lot of parameters to your events, that doesn't mean you should add a lot of parameters to your events. Many default events in GA4 already have parameters built in, and you can view a list of these events and their parameters here on Google's websites. Another resource that I use quite a lot when I need to look at parameters, is data.ga4spy.com, and then you'll click on the Event Parameter menu option right here. And it has a list of recommended events and automatic events, and then you can click on any of these to view all the parameters that will be captured with a recommended or an automatic event. Reviewing these automatically collected parameters can give you a good idea of what kinds of parameters you may want to use with your events. I recommend sitting down and planning out your implementation before adding new parameters. Think about what…

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