From the course: Advanced Google Analytics 4 (GA4)

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Building audiences in GA4

Building audiences in GA4 - Google Analytics Tutorial

From the course: Advanced Google Analytics 4 (GA4)

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Building audiences in GA4

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- Audiences are a very powerful part of GA4, and by adding them to your overall analytics strategy, you can unlock advanced insights on your visitors and their attributes. I am going to cover some of the how-tos when it comes to audiences in this video, but I also encourage you to check out "GA4: Audience-Building and Segmentation" here on LinkedIn Learning. It's a really great course and well worth your time to level up your use of GA4. Audiences in GA4 are used to segment your visitors in various ways, including by dimensions, metrics, and different conditions. And they can be used for remarketing in Google Ads. To access the audiences tool, we're here in the admin, and we're going to scroll down to data display and then click on audiences. You can see here that I already have several audiences in this GA4. Your GA4 will come with these two: all users and purchasers. I've created more that we'll look at further in a moment. In the meantime, let's click on the new audience button…

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