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A Crash Course in Writing Well: Learn to Write with More Style, Flair, and Impact Preview

A Crash Course in Writing Well: Learn to Write with More Style, Flair, and Impact

With Shani Raja Liked by 6,680 users
Duration: 3h 57m Skill level: General Released: 10/14/2022

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Course details

Ever wondered how journalists write dazzling copy, every day, for millions of global readers? In this course, Shani Raja, a former writer for The Economist and editor for The Wall Street Journal, shows how such wordsmiths do their magic. In this intensive, four-hour program, Shani shows you how to write articles, blog posts, work emails, business plans, website copy, marketing scripts, press releases, college essays, and nonfiction books with style, flair, and impact. He begins by outlining the core values, aspirations, and habits of great copywriters. Next, he reveals the key principles of good writing: simplicity, clarity, elegance, and evocativeness. Finally, Shani teaches how to edit a piece of writing to a high standard using techniques he learned while working for leading news organizations like Bloomberg News, Dow Jones Newswires, and The Wall Street Journal. The course concludes with a powerful editing exercise that gives you a chance to apply the strategies taught.

Skills you’ll gain

Earn a sharable certificate

Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.

Sample certificate

Certificate of Completion

  • Showcase on your LinkedIn profile under “Licenses and Certificate” section

  • Download or print out as PDF to share with others

  • Share as image online to demonstrate your skill

Meet the instructor

Learner reviews

4.7 out of 5

2,388 ratings
  • 5 star
    Current value: 1,901 80%
  • 4 star
    Current value: 362 15%
  • 3 star
    Current value: 92 4%
  • 2 star
    Current value: 13 <1%
  • 1 star
    Current value: 20 <1%
  • Musa Zondi (MBA, Henley) Musa Zondi (MBA, Henley)

    Musa Zondi (MBA, Henley)

    Board member ● Wordsmith ● Communications ● Stakeholder Engagement

    4/5 May 20, 2025
    Yes I would. Practice makes perfect and this course helps remind us what good, clear, precise and unambiguous writing is
    Helpful · Report
  • tomi nugroho tomi nugroho

    tomi nugroho

    IT System Analyst and Business Information Support

    5/5 April 24, 2025
    so far so good
    Helpful · Report
  • Professor Naga Sai Siva Kumar D. Professor Naga Sai Siva Kumar D.

    Professor Naga Sai Siva Kumar D.

    OFS & Regulatory Compliance Audits, Quality Assurance, Higher Education Systems & Processes, Governance, Global Partnerships, Visiting Professor…

    5/5 April 15, 2025
    Simply great.
    Helpful · Report

Contents

What’s included

  • Test your knowledge 3 quizzes
  • Learn on the go Access on tablet and phone

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