From the course: A Content Marketer’s Guide to Using ChatGPT

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Navigating the risks and challenges of ChatGPT in marketing

Navigating the risks and challenges of ChatGPT in marketing - ChatGPT Tutorial

From the course: A Content Marketer’s Guide to Using ChatGPT

Navigating the risks and challenges of ChatGPT in marketing

As we discussed in the last video, there are so many potential benefits for content marketers who use ChatGPT. But we also need to be aware of the risks and challenges associated with using ChatGPT. I'm going to walk through some of those risks, and I'm going to use an intentionally non-marketing topic, the solar system, because I don't want to offer up bad content-marketing information in a learning environment designed to teach you good content-marketing information. So, let's imagine we are writing a blog post about outer space. It's been a long time since we last took an astronomy class, so we're turning to ChatGPT to get it done more quickly. We open up ChatGPT and write our prompt. I am working on an outline of a blog post about our solar system. Compile a bulleted list of 5 to 10 facts about each of the planets in our solar system. In seconds, ChatGPT replies. Now that we've got the list of planets and the facts, we just have to add an introduction and a closing paragraph, and…

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