Chris Nodder

Discover how to create a user experience that embodies utility, ease of use, and efficiency by identifying what people want from websites, how they search for information, and how to structure your content to take advantage of this.

Based on my book Evil by Design. I discuss the science of human behavior, the history of persuasive design, and how design can appeal to emotions. I describe different types of dark patterns and explore the ethical limits of acceptable persuasion.

A series of short user-centered design courses walk you through the UX design thinking process, from observing users to creating a paper prototype and implementation plan.

A workbook-based course that steps through the main considerations each small business owner should make for their online presence, helping you create a strategy you can implement yourself or share with your site creator.

Run your own basic usability study to find out just what your users need from your website, application, or device—and learn where to focus design improvements to have the biggest impact.

Get practical techniques for writing for the web, including tips on front-loading content, avoiding jargon, and keeping your content up to date.

How to sell the idea of usability testing to a team or company that hasn’t done it before. Introduces the concepts and benefits of usability testing, which can improve ROI by focusing your design improvements in areas that have the biggest impact.

How to design the structure for sites and apps. Find how your users think about the world, and transition those lessons to your product's navigation, content classification, and layout.

Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes:

Pride — use social proof to position your… Show more

Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes:

Pride — use social proof to position your product in line with your visitors’ values
Sloth — build a path of least resistance that leads users where you want them to go
Gluttony — escalate customers’ commitment and use loss aversion to keep them there
Anger — understand the power of metaphysical arguments and anonymity
Envy — create a culture of status around your product and feed aspirational desires
Lust — turn desire into commitment by using emotion to defeat rational behavior
Greed — keep customers engaged by reinforcing the behaviors you desire

Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use — but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info. Show less

Chris takes readers through the design-and-test iterations of his experience with XP Service Pack 2, a key element in Microsoft’s Trustworthy Computing Initiative. The lessons learned at each iteration add up to a “secret” -- a scoped, equitable, contextual, responsible, emotional and timely user experience for trust and privacy decisions.