Calendar of Events
Upcoming events and things to do in Asheville, NC. Below is a list of events for festivals, concerts, art exhibitions, group meetups and more.
Interested in adding an event to our calendar? Please click the green “Post Your Event” button below.
Fun for the whole family on the big purple bus! Educational and entertaining, LaZoom’s Kids’ Comedy Tour features a perfect blend of Asheville’s history and kid-centric comedy. You’ll learn about our city’s past and see the sights in true LaZoom style–complete with our famously outlandish tour guides, hilarious comedy skits and all sorts of special appearances!
ASAP (Appalachian Sustainable Agriculture Project) has released a survey to learn more about how people in Western North Carolina shop for food and why they choose the food they do. The survey, part of a three-year project by ASAP’s Local Food Research Center, is for any resident of Western North Carolina over the age of 18, no matter where or how they shop for food. It can be completed online at surveymonkey.com/r/WNCFoodASAP or over the phone by calling ASAP at 828-236-1282. It should take approximately 8 to 12 minutes to complete and will be open through Oct. 31, 2024. Respondents are encouraged to share the survey widely with families, friends, and co-workers.
“By completing this survey, you are helping local farmers understand and connect with consumers,” said Amy Marion, ASAP Associate Director and lead researcher. “The challenges of our food system are constantly evolving. Improving it requires active participation from all community members. With this research we can better understand consumer values and the barriers they face, and help farmers and food producers improve communications with their customers and their communities.”
The survey is part of a three-year research project, “Connections in Direct Markets: Assessing the feedback loop between consumer values and farmers’ marketing strategies,” which will examine and improve communication and alignment between farmers and consumers in Western North Carolina. The research phase will also employ consumer focus groups, farmer interviews and case studies, and more targeted surveying. The broad consumer survey provides an update to the last consumer survey conducted by the Local Food Research Center in 2014. Results from the current research project will be shared in 2025.
ASAP founded the Local Food Research Center in 2011 to study the economic, environmental, and social impacts of localizing food systems. From its inception, ASAP’s programs and services have been grounded in research and evaluation, adjusting based on a strong feedback loop and observation of current conditions in the food system.
This project is supported in part by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award number 2022-38640-37488 through the Southern Sustainable Agriculture Research and Education program under subaward number LS23-382. USDA is an equal opportunity employer and service provider.
Whether you’re just getting into craft beer or we’re on your brewery bucket list, a Mills River tour is for you — so we recommend you reserve a spot! Our interactive tours offer everything from hop handling to nature hikes to — what you really came for — beer sampling.
Space on each tour is limited, and reservations are strongly encouraged. Make yours below. Looking to book a private tour? Fill out the private tour form, and we’ll get it organized. See you soon!
Whether you’re just getting into craft beer or we’re on your brewery bucket list, a Mills River tour is for you — so we recommend you reserve a spot! Our interactive tours offer everything from hop handling to nature hikes to — what you really came for — beer sampling.
Space on each tour is limited, and reservations are strongly encouraged. Make yours below. Looking to book a private tour? Fill out the private tour form, and we’ll get it organized. See you soon!
Come enjoy our most popular Asheville tour!
Duration
1 hour and 30 minutes
About
Bachelorette/Bachelor Parties are not permitted on this tour. The Fender Bender Bus is bachelorette/bachelor friendly!
Historical and hysterical, The Hey Asheville tour features outrageously entertaining tour guides, outlandish comedy skits complete with special appearances and loads of Asheville information. You’ll get to see the best of downtown Asheville and the rarely seen but stunningly beautiful Montford neighborhood, not to mention the burgeoning River Arts District! You’ve never had a ride like this. It’s like a vaudeville show on wheels!
Find out what makes Asheville so unique on LaZoom’s City Comedy Tour. It’s the perfect mix of history, comedy, and entertainment. Our guides are trained professional actors working with an original script. It’s like a theatre on wheels! The tour highlights downtown Asheville, historic neighborhoods, the South Slope, and the River Arts District.
Age Restrictions
13 and up. No exceptions.
Stops
10 minute beer & bathroom break at Green Man Brewery
What’s Included
Guided tour of Asheville on a Purple Bus
Funny actors, fun bits
Actual History about Asheville
Green Man Brewery Stop
What’s Not Included
Beer/Wine (Must be purchased from LaZoom or the Brewery Stop)
Cash! You’ll want to tip the guides for changing your life for the better.
Join us for a North Carolina winery tour and celebrate a date night, bachelorette party, retirement, family, or a weekend away while sampling our favorite local beverages along the way. Our standard tour includes visits to three Asheville area vineyards. With safe and reliable transportation provided, you can sit back, relax and just have fun.
Included:
- Round trip transportation*
- Three vineyard visits
- Tastings at two of your three stops. Let’s just say that the pours at the first couple of locations are generous so we like to leave the third-stop beverage choice up to you.
- Time commitment = up to 5 hours
Want to include specific vineyards on your Asheville wine tours? If you have “must-see” wineries in mind or want to craft a full day catered to your group’s interests, we’re always happy to create a custom experience. Reach out any time!
Passengers will enjoy a full service All-Adult First Class ride in our First Class cars with a private attendant and plush, well-appointed dining seating. A narrator will accompany the ride to present each pour to guests and share knowledge and history of the wines selected. Passengers on this specialty car will enjoy an exclusive sampling of cheeses and a surf and turf meal prepared fresh. We have carefully selected our wine samples to accompany the meal. All passengers will receive a GSMR souvenir stemless wine glass, four samples of selected wine, and a dessert that’s perfect for the season! Uncorked is offered on the Nantahala Gorge Excursion, departing on select dates. See schedule for departures. Tickets for this specialty experience starts at $169 per person (Adults 21+ only). Due to the exclusivity of this specialty car, tickets will be selling fast, so make sure to reserve your seat today!
On Your Plate
- Starters
- Enjoy a sampling of Cheddar, Pepper Jack & Swiss
- First Course
- Fresh Baby Spinach topped with Chef’s choice of dressing.
- Vegetarian option: Spinach Salad with Lemon Poppyseed Vinaigrette.
- Main Course
- Surf n’ Turf seasonally prepared at Chefs’ discretion accompanied by a selection of vegetables and roasted potatoes.
- Vegetarian option: Quinoa and grilled Tofu with seasonal vegetables and a sweet chili sauce.
- Dessert
- Chef choice
Buncombe County Public Library is thrilled to announce The Hop Ice Cream as a proud supporting partner of this year’s Summer Reading Program to encourage youth literacy in our community. The Hop will provide free ice cream at the Summer Library Fest on Saturday, June 8 from 10 a.m.-noon at East Asheville Library. For added fun, The Hop owner Greg Garrison will collaborate with Secret Agent 23 Skidoo to provide a special dance performance to families in attendance.
Any kid or teen who visits a Buncombe County library to pick up their summer reading activity sheet will also receive a 10 percent off coupon redeemable at any Hop location or at Pop Bubble Tea. Return your completed activity sheet to any branch and receive a bookmark for a free kiddie scoop of ice cream at any Hop location. You must complete 10 or more activities on your sheet to be eligible for ice cream – and you can also select a free book of your choice!
Summer Reading runs from June 1 to August 31 and is open to anyone from birth to age 18. If you have any questions, just contact your friendly neighborhood library.
The Hop Ice Cream OUR LOCATIONS
640 Merrimon Ave
Asheville, NC 28804
Explore Beer City on the one and only Fender Bender!
Duration
3 hours
About
Visit 3 breweries in under three hours on a purple bus with a live band! Beer purchased from the LaZoom Room or at the brewery stops are allowed on the bus. This tour sells out quickly, so please book in advance. This tour is perfect for birthday parties, bachelorette parties, and any kind of get together. This tour is not great if you want to see any behind the scenes of beer making. We’re all about the fun on this tour!
Age Restrictions
21 and up. No exceptions.
What’s Included
3 Brewery Stops (30 Minutes each) Highland, New Belgium, & The Wedge at Foundation
Bottled Water
Amazing Live Music
Transportation to breweries
Charismatic Beer Host
What’s Not Included
Beer (You can buy from The LaZoom Room)
Cash! You’ll want to tip the guides for changing your life for the better.
Explore Beer City on the one and only Fender Bender!
Duration
3 hours
About
Visit 3 breweries in under three hours on a purple bus with a live band! Beer purchased from the LaZoom Room or at the brewery stops are allowed on the bus. This tour sells out quickly, so please book in advance. This tour is perfect for birthday parties, bachelorette parties, and any kind of get together. This tour is not great if you want to see any behind the scenes of beer making. We’re all about the fun on this tour!
Age Restrictions
21 and up. No exceptions.
What’s Included
3 Brewery Stops (30 Minutes each) Highland, New Belgium, & The Wedge at Foundation
Bottled Water
Amazing Live Music
Transportation to breweries
Charismatic Beer Host
What’s Not Included
Beer (You can buy from The LaZoom Room)
Cash! You’ll want to tip the guides for changing your life for the better.
Waitlist
If your desired time and availability is full, then please give us a call to be added to the waitlist.
For an event donation of $10 per person, you and your friends are invited to join choreographer Heather Maloy for a special pre-show chat and champagne toast. Held in the theater while the dancers warm up on stage, Maloy will share insight about the choreographic process, her unique artistic sensibilities, where she finds the company’s exceptional dancers and much more.
Purchase tickets to this event by clicking the donate button above.
Tickets to the “Before the Scream” ARE REQUIRED TO ATTEND and are sold separately at http://www.terpsicorps.org/
Remember to gather a group of 10 or more to get $10 off your ticket to Before the Scream. It will pay for for your admission to this pre-show event!
ASAP (Appalachian Sustainable Agriculture Project) has released a survey to learn more about how people in Western North Carolina shop for food and why they choose the food they do. The survey, part of a three-year project by ASAP’s Local Food Research Center, is for any resident of Western North Carolina over the age of 18, no matter where or how they shop for food. It can be completed online at surveymonkey.com/r/WNCFoodASAP or over the phone by calling ASAP at 828-236-1282. It should take approximately 8 to 12 minutes to complete and will be open through Oct. 31, 2024. Respondents are encouraged to share the survey widely with families, friends, and co-workers.
“By completing this survey, you are helping local farmers understand and connect with consumers,” said Amy Marion, ASAP Associate Director and lead researcher. “The challenges of our food system are constantly evolving. Improving it requires active participation from all community members. With this research we can better understand consumer values and the barriers they face, and help farmers and food producers improve communications with their customers and their communities.”
The survey is part of a three-year research project, “Connections in Direct Markets: Assessing the feedback loop between consumer values and farmers’ marketing strategies,” which will examine and improve communication and alignment between farmers and consumers in Western North Carolina. The research phase will also employ consumer focus groups, farmer interviews and case studies, and more targeted surveying. The broad consumer survey provides an update to the last consumer survey conducted by the Local Food Research Center in 2014. Results from the current research project will be shared in 2025.
ASAP founded the Local Food Research Center in 2011 to study the economic, environmental, and social impacts of localizing food systems. From its inception, ASAP’s programs and services have been grounded in research and evaluation, adjusting based on a strong feedback loop and observation of current conditions in the food system.
This project is supported in part by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award number 2022-38640-37488 through the Southern Sustainable Agriculture Research and Education program under subaward number LS23-382. USDA is an equal opportunity employer and service provider.
Come enjoy our most popular Asheville tour!
Duration
1 hour and 30 minutes
About
Bachelorette/Bachelor Parties are not permitted on this tour. The Fender Bender Bus is bachelorette/bachelor friendly!
Historical and hysterical, The Hey Asheville tour features outrageously entertaining tour guides, outlandish comedy skits complete with special appearances and loads of Asheville information. You’ll get to see the best of downtown Asheville and the rarely seen but stunningly beautiful Montford neighborhood, not to mention the burgeoning River Arts District! You’ve never had a ride like this. It’s like a vaudeville show on wheels!
Find out what makes Asheville so unique on LaZoom’s City Comedy Tour. It’s the perfect mix of history, comedy, and entertainment. Our guides are trained professional actors working with an original script. It’s like a theatre on wheels! The tour highlights downtown Asheville, historic neighborhoods, the South Slope, and the River Arts District.
Age Restrictions
13 and up. No exceptions.
Stops
10 minute beer & bathroom break at Green Man Brewery
What’s Included
Guided tour of Asheville on a Purple Bus
Funny actors, fun bits
Actual History about Asheville
Green Man Brewery Stop
What’s Not Included
Beer/Wine (Must be purchased from LaZoom or the Brewery Stop)
Cash! You’ll want to tip the guides for changing your life for the better.
Join us for a North Carolina winery tour and celebrate a date night, bachelorette party, retirement, family, or a weekend away while sampling our favorite local beverages along the way. Our standard tour includes visits to three Asheville area vineyards. With safe and reliable transportation provided, you can sit back, relax and just have fun.
Included:
- Round trip transportation*
- Three vineyard visits
- Tastings at two of your three stops. Let’s just say that the pours at the first couple of locations are generous so we like to leave the third-stop beverage choice up to you.
- Time commitment = up to 5 hours
Want to include specific vineyards on your Asheville wine tours? If you have “must-see” wineries in mind or want to craft a full day catered to your group’s interests, we’re always happy to create a custom experience. Reach out any time!
Passengers will enjoy a full service All-Adult First Class ride in our First Class cars with a private attendant and plush, well-appointed dining seating. A narrator will accompany the ride to present each pour to guests and share knowledge and history of the wines selected. Passengers on this specialty car will enjoy an exclusive sampling of cheeses and a surf and turf meal prepared fresh. We have carefully selected our wine samples to accompany the meal. All passengers will receive a GSMR souvenir stemless wine glass, four samples of selected wine, and a dessert that’s perfect for the season! Uncorked is offered on the Nantahala Gorge Excursion, departing on select dates. See schedule for departures. Tickets for this specialty experience starts at $169 per person (Adults 21+ only). Due to the exclusivity of this specialty car, tickets will be selling fast, so make sure to reserve your seat today!
On Your Plate
- Starters
- Enjoy a sampling of Cheddar, Pepper Jack & Swiss
- First Course
- Fresh Baby Spinach topped with Chef’s choice of dressing.
- Vegetarian option: Spinach Salad with Lemon Poppyseed Vinaigrette.
- Main Course
- Surf n’ Turf seasonally prepared at Chefs’ discretion accompanied by a selection of vegetables and roasted potatoes.
- Vegetarian option: Quinoa and grilled Tofu with seasonal vegetables and a sweet chili sauce.
- Dessert
- Chef choice
Jack’s Bluegrass Brunch kicks off every Sunday at 12 noon — with lively bluegrass tunes courtesy of The Jack of the Wood Bluegrass Brunch Boys from 1-3pm. Sip a Bloody Mary or Mimosa or a warm Irish coffee. Tasty brunch specials alongside our regular menu and 18 taps of rotating craft brews! Sláinte, y’all!
Buncombe County Public Library is thrilled to announce The Hop Ice Cream as a proud supporting partner of this year’s Summer Reading Program to encourage youth literacy in our community. The Hop will provide free ice cream at the Summer Library Fest on Saturday, June 8 from 10 a.m.-noon at East Asheville Library. For added fun, The Hop owner Greg Garrison will collaborate with Secret Agent 23 Skidoo to provide a special dance performance to families in attendance.
Any kid or teen who visits a Buncombe County library to pick up their summer reading activity sheet will also receive a 10 percent off coupon redeemable at any Hop location or at Pop Bubble Tea. Return your completed activity sheet to any branch and receive a bookmark for a free kiddie scoop of ice cream at any Hop location. You must complete 10 or more activities on your sheet to be eligible for ice cream – and you can also select a free book of your choice!
Summer Reading runs from June 1 to August 31 and is open to anyone from birth to age 18. If you have any questions, just contact your friendly neighborhood library.
The Hop Ice Cream OUR LOCATIONS
640 Merrimon Ave
Asheville, NC 28804
Join us Sunday, July 28 at Burntshirt Vineyards Tasting Room and Winery for live music at the vineyard from singer-songwriter and guitarist Eric Congdon! Eric continues to establish his reputation as one of the region’s most engaging artists. Eric is a multi-instrumentalist, singer-songwriter, collaborator, producer, and virtuoso guitarist. His sonic vocabulary runs rich and deep, surprising and engaging audiences everywhere. You never know what kind of music to expect. His live shows are a medley of influences, ideas, and improvisation. You may hear anything from Blues and Americana to World Music and everything in between! Eric will be performing at the Burntshirt Vineyards Winery and Tasting Room on Sunday from 2-5 PM. Come on out to the winery for an afternoon of amazing musicianship and fabulous wine! We can’t wait to see you here!
Jack’s long-running Traditional Irish Music Session is the perfect way to enjoy the Celtic-influenced sounds of talented pluckers from all over WNC & further afield! Stop in to enjoy a pint or afternoon Irish coffee with the music! Sláinte!
ASAP (Appalachian Sustainable Agriculture Project) has released a survey to learn more about how people in Western North Carolina shop for food and why they choose the food they do. The survey, part of a three-year project by ASAP’s Local Food Research Center, is for any resident of Western North Carolina over the age of 18, no matter where or how they shop for food. It can be completed online at surveymonkey.com/r/WNCFoodASAP or over the phone by calling ASAP at 828-236-1282. It should take approximately 8 to 12 minutes to complete and will be open through Oct. 31, 2024. Respondents are encouraged to share the survey widely with families, friends, and co-workers.
“By completing this survey, you are helping local farmers understand and connect with consumers,” said Amy Marion, ASAP Associate Director and lead researcher. “The challenges of our food system are constantly evolving. Improving it requires active participation from all community members. With this research we can better understand consumer values and the barriers they face, and help farmers and food producers improve communications with their customers and their communities.”
The survey is part of a three-year research project, “Connections in Direct Markets: Assessing the feedback loop between consumer values and farmers’ marketing strategies,” which will examine and improve communication and alignment between farmers and consumers in Western North Carolina. The research phase will also employ consumer focus groups, farmer interviews and case studies, and more targeted surveying. The broad consumer survey provides an update to the last consumer survey conducted by the Local Food Research Center in 2014. Results from the current research project will be shared in 2025.
ASAP founded the Local Food Research Center in 2011 to study the economic, environmental, and social impacts of localizing food systems. From its inception, ASAP’s programs and services have been grounded in research and evaluation, adjusting based on a strong feedback loop and observation of current conditions in the food system.
This project is supported in part by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award number 2022-38640-37488 through the Southern Sustainable Agriculture Research and Education program under subaward number LS23-382. USDA is an equal opportunity employer and service provider.
Whether you’re just getting into craft beer or we’re on your brewery bucket list, a Mills River tour is for you — so we recommend you reserve a spot! Our interactive tours offer everything from hop handling to nature hikes to — what you really came for — beer sampling.
Space on each tour is limited, and reservations are strongly encouraged. Make yours below. Looking to book a private tour? Fill out the private tour form, and we’ll get it organized. See you soon!
Come enjoy our most popular Asheville tour!
Duration
1 hour and 30 minutes
About
Bachelorette/Bachelor Parties are not permitted on this tour. The Fender Bender Bus is bachelorette/bachelor friendly!
Historical and hysterical, The Hey Asheville tour features outrageously entertaining tour guides, outlandish comedy skits complete with special appearances and loads of Asheville information. You’ll get to see the best of downtown Asheville and the rarely seen but stunningly beautiful Montford neighborhood, not to mention the burgeoning River Arts District! You’ve never had a ride like this. It’s like a vaudeville show on wheels!
Find out what makes Asheville so unique on LaZoom’s City Comedy Tour. It’s the perfect mix of history, comedy, and entertainment. Our guides are trained professional actors working with an original script. It’s like a theatre on wheels! The tour highlights downtown Asheville, historic neighborhoods, the South Slope, and the River Arts District.
Age Restrictions
13 and up. No exceptions.
Stops
10 minute beer & bathroom break at Green Man Brewery
What’s Included
Guided tour of Asheville on a Purple Bus
Funny actors, fun bits
Actual History about Asheville
Green Man Brewery Stop
What’s Not Included
Beer/Wine (Must be purchased from LaZoom or the Brewery Stop)
Cash! You’ll want to tip the guides for changing your life for the better.
Buncombe County Public Library is thrilled to announce The Hop Ice Cream as a proud supporting partner of this year’s Summer Reading Program to encourage youth literacy in our community. The Hop will provide free ice cream at the Summer Library Fest on Saturday, June 8 from 10 a.m.-noon at East Asheville Library. For added fun, The Hop owner Greg Garrison will collaborate with Secret Agent 23 Skidoo to provide a special dance performance to families in attendance.
Any kid or teen who visits a Buncombe County library to pick up their summer reading activity sheet will also receive a 10 percent off coupon redeemable at any Hop location or at Pop Bubble Tea. Return your completed activity sheet to any branch and receive a bookmark for a free kiddie scoop of ice cream at any Hop location. You must complete 10 or more activities on your sheet to be eligible for ice cream – and you can also select a free book of your choice!
Summer Reading runs from June 1 to August 31 and is open to anyone from birth to age 18. If you have any questions, just contact your friendly neighborhood library.
The Hop Ice Cream OUR LOCATIONS
640 Merrimon Ave
Asheville, NC 28804
Trivia with Billy is Asheville’s best eclectic trivia night. This blend of factoids, music knowledge, and critical thinking is guaranteed to have a little bit for everyone. A diverse team of thinkers is a must if you want to win. There are bonuses prizes on nights with 10+ teams, if your team beats the ever-present brewery team, and for best team name. This trivia takes a lot more than just being good at Jeopardy! This is the perfect way to extend your weekend, or start your week. As a wise man once said, “I drink and I know things,” and this is your chance to prove it!
Hosted by the witty & sagacious Jason Mencer, our epic pub trivia night runs every Monday from 7:30-9:30pm! Plus $5.00 well drinks all night!
Come test your brain power with tasty pub fare, an adult beverage or two — and a team of your smartest friends! Win prizes each round and crow a little about what a smarty-pants you are!
Come enjoy our most popular Asheville tour!
Duration
1 hour and 30 minutes
About
Bachelorette/Bachelor Parties are not permitted on this tour. The Fender Bender Bus is bachelorette/bachelor friendly!
Historical and hysterical, The Hey Asheville tour features outrageously entertaining tour guides, outlandish comedy skits complete with special appearances and loads of Asheville information. You’ll get to see the best of downtown Asheville and the rarely seen but stunningly beautiful Montford neighborhood, not to mention the burgeoning River Arts District! You’ve never had a ride like this. It’s like a vaudeville show on wheels!
Find out what makes Asheville so unique on LaZoom’s City Comedy Tour. It’s the perfect mix of history, comedy, and entertainment. Our guides are trained professional actors working with an original script. It’s like a theatre on wheels! The tour highlights downtown Asheville, historic neighborhoods, the South Slope, and the River Arts District.
Age Restrictions
13 and up. No exceptions.
Stops
10 minute beer & bathroom break at Green Man Brewery
What’s Included
Guided tour of Asheville on a Purple Bus
Funny actors, fun bits
Actual History about Asheville
Green Man Brewery Stop
What’s Not Included
Beer/Wine (Must be purchased from LaZoom or the Brewery Stop)
Cash! You’ll want to tip the guides for changing your life for the better.
Buncombe County Public Library is thrilled to announce The Hop Ice Cream as a proud supporting partner of this year’s Summer Reading Program to encourage youth literacy in our community. The Hop will provide free ice cream at the Summer Library Fest on Saturday, June 8 from 10 a.m.-noon at East Asheville Library. For added fun, The Hop owner Greg Garrison will collaborate with Secret Agent 23 Skidoo to provide a special dance performance to families in attendance.
Any kid or teen who visits a Buncombe County library to pick up their summer reading activity sheet will also receive a 10 percent off coupon redeemable at any Hop location or at Pop Bubble Tea. Return your completed activity sheet to any branch and receive a bookmark for a free kiddie scoop of ice cream at any Hop location. You must complete 10 or more activities on your sheet to be eligible for ice cream – and you can also select a free book of your choice!
Summer Reading runs from June 1 to August 31 and is open to anyone from birth to age 18. If you have any questions, just contact your friendly neighborhood library.
The Hop Ice Cream OUR LOCATIONS
640 Merrimon Ave
Asheville, NC 28804
Join us every Tuesday for some sweet sweet deals as a way for us to thank you and all of our fellow service industry friends!
ASAP (Appalachian Sustainable Agriculture Project) has released a survey to learn more about how people in Western North Carolina shop for food and why they choose the food they do. The survey, part of a three-year project by ASAP’s Local Food Research Center, is for any resident of Western North Carolina over the age of 18, no matter where or how they shop for food. It can be completed online at surveymonkey.com/r/WNCFoodASAP or over the phone by calling ASAP at 828-236-1282. It should take approximately 8 to 12 minutes to complete and will be open through Oct. 31, 2024. Respondents are encouraged to share the survey widely with families, friends, and co-workers.
“By completing this survey, you are helping local farmers understand and connect with consumers,” said Amy Marion, ASAP Associate Director and lead researcher. “The challenges of our food system are constantly evolving. Improving it requires active participation from all community members. With this research we can better understand consumer values and the barriers they face, and help farmers and food producers improve communications with their customers and their communities.”
The survey is part of a three-year research project, “Connections in Direct Markets: Assessing the feedback loop between consumer values and farmers’ marketing strategies,” which will examine and improve communication and alignment between farmers and consumers in Western North Carolina. The research phase will also employ consumer focus groups, farmer interviews and case studies, and more targeted surveying. The broad consumer survey provides an update to the last consumer survey conducted by the Local Food Research Center in 2014. Results from the current research project will be shared in 2025.
ASAP founded the Local Food Research Center in 2011 to study the economic, environmental, and social impacts of localizing food systems. From its inception, ASAP’s programs and services have been grounded in research and evaluation, adjusting based on a strong feedback loop and observation of current conditions in the food system.
This project is supported in part by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award number 2022-38640-37488 through the Southern Sustainable Agriculture Research and Education program under subaward number LS23-382. USDA is an equal opportunity employer and service provider.
Whether you’re just getting into craft beer or we’re on your brewery bucket list, a Mills River tour is for you — so we recommend you reserve a spot! Our interactive tours offer everything from hop handling to nature hikes to — what you really came for — beer sampling.
Space on each tour is limited, and reservations are strongly encouraged. Make yours below. Looking to book a private tour? Fill out the private tour form, and we’ll get it organized. See you soon!